Lamonte Hayes


Lamonte G. Hayes the founder of BWP Marketing has spearhead the strategic marketing and rollout of clients and has positioned some the biggest artists and their brands across the world for the past 20 years. He oversees marketing activates across platforms including advertising campaigns, promotions, online initiatives, activations and the development of integrated promotional packages to enhance everyone’s initiatives.

As an analytical brand builder who specializes in lifestyle and consumer brands he delves deeply into consumers’ mindsets, analyzing insights to understand the customer journey:  what makes a target interested in, try, fall in love with, and then become loyal to a brand. His experience spans categories including music, tobacco, telco, spirits and other beverages, and apparel.

Before creating Big Willie Promotions and Marketing he served as a promotions director at several major recording companies which include BlackGround Records, Def Jam Recordings, MCA Records, Motown Records RCA Records and Virgin Records. Promotional endeavors at these companies include music initiatives featuring Mary J. Blige, Common, Aaliyah, India Aire, LL Cool J, Tyrese and Janet Jackson.   In these roles, his participation with the marketing and promotional teams who were responsible for the creation, development and execution of a variety of marketing and promotional programs. His first experience in marketing began at Pepsi-Cola and Reebok International where he was charged with marketing their brands to their perspective targeted audiences.

Mr. Hayes is a graduate of Tennessee State University, having earned his Bachelor of Business Administration in Marketing. He is a Member of America Marketing Association (AMA), Promotions and Marketing Association (PMA) and National Association of Record Industry Record Professionals (NARP)

Offices Closed Indefinitely

At BWP Marketing our thoughts and prayers continue to be with those affected by novel coronavirus (COVID-19) around the world. 

MusiCares has established the COVID-19 Relief Fund to help people in the music industry affected by the coronavirus disease (COVID-19) outbreak and subsequent cancellation of multiple music events. From hotel and bar gigs to major music festivals, COVID-19 is deeply impacting live music events, and the creative community behind it all.

Administered through MusiCares, the COVID-19 Fund will be used to directly support those in the music community with the greatest need. To establish the fund, both the Recording Academy and MusiCares have contributed an initial donation of $1 million each, totaling $2 million. Additionally, all Recording Academy Chapters have committed to fundraising in their local communities. Further updates and announcements will be made in the coming days.

Music Cares Relief Fund