Lamonte Hayes


Lamonte G. Hayes | The founder of BWP Marketing, Mr. Hayes, has been leading clients’ strategic marketing efforts and promoting top artists globally for 20 years. He manages marketing activities, including advertising, online promotions, activations, and integrated package development.

As an expert in lifestyle and consumer brands, he conducts thorough customer analysis to understand the brand journey. He has extensive experience in music, tobacco, telco, spirits, apparel and other industries.

Before starting BWP, Mr. Hayes served as a promotions director at major recording companies such as BlackGround Records, Def Jam Recordings, RCA Records, among others. He was part of teams responsible for marketing programs for artists such as Mary J. Blige, LL Cool J, and Janet Jackson. He also worked on marketing campaigns for Pepsi-Cola and Reebok.

Mr. Hayes holds a BBA in Marketing from Tennessee State University and is a member of AMA, PMA, and NARP.